“The fact that Jamaica continues to outpace visitor arrivals and earnings projections is a testament to the resilience and unwavering appeal of the island’s tourism product as well as the excellent relationships we enjoy with our travel industry partners,” said the Hon. Edmund Bartlett, Minister of Tourism, Jamaica. “Monthly stopover arrivals began to surpass 2019 figures as of June 2022 and it is expected that 2023 will show a full recovery in our annual figures, ahead of previous estimates that full recovery would occur in 2024.”
“Before even completing the first six months of this year, we have already received 2 million visitors from our stopover and cruise arrivals. This translates into record earnings of US $2 billion, a whopping 18% above the 2019 earnings for the same time period. It should be no surprise then that Jamaica is bracing for the best summer tourist season ever,” Minister Bartlett continued.
The U.S. remains Jamaica’s top source market for visitor arrivals, representing approximately 75% of the island’s total arrivals. For the full year 2023, it is expected that Jamaica will show a full recovery in its annual figures with projections of 3.9 million visitors and foreign exchange earnings of USD $4.3 billion, ahead of previous estimates for full recovery in 2024.
Looking ahead to summer 2023, bookings to Jamaica show a 33% increase over the same period in 2019 per ForwardKeys Air Ticket Data as of April 5, putting the destination on track for a record-breaking summer season. For the upcoming summer travel season, the U.S. represents 1.2 million of the 1.4 million airline seats that have been secured for the period, representing a 16% increase over the island’s previous best, recorded in 2019.
“2022 turned out to be quite a successful year for us in terms of recovering arrivals and earnings, due in part to our integrated marketing push throughout the U.S.,” said Donovan White, Director of Tourism, Jamaica Tourist Board. “With 2023 already posting robust numbers, we are very optimistic about the outlook for growth this year and beyond.”
For more information on Jamaica, please go to www.visitjamaica.com.
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ABOUT JAMAICA TOURIST BOARD
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and Germany and London. Representative offices are located in Berlin, Spain, Italy, Mumbai and Tokyo.
In 2022, the JTB was declared ‘World’s Leading Cruise Destination,’ ‘World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’ by the World Travel Awards, which also named it the ‘Caribbean’s Leading Tourist Board’ for the 15th consecutive year; and the ‘Caribbean’s Leading Destination’ for the 17th consecutive year; as well as the ‘Caribbean’s Leading Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica earned seven awards in the prestigious gold and silver categories at the 2022 Travvy Awards, including ‘‘Best Wedding Destination – Overall’, ‘Best Destination – Caribbean,’ ‘Best Culinary Destination – Caribbean,’ ‘Best Tourism Board – Caribbean,’ ‘Best Travel Agent Academy Program,’ ‘Best Cruise Destination – Caribbean’ and ‘Best Wedding Destination – Caribbean.’ Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at visitjamaica.com/blog.
CONTACT
Cathy A. Preece / Victoria Polansky
Lou Hammond Group
cathyp@louhammond.com / victoriap@louhammond.com